Is a PPC campaign a worthy investment for you? The answer to that is almost certainly yes. However, when seeking knowledge about whether Nashville PPC Management providers are worthwhile, the most significant factor in whether or not it will be the right fit for you is understanding how PPC works. Only then can you decide which provider is the right one for your business.

What PPC Is and How it Works

PPC stands for Pay Per Click. Advertisers pay a fee for each time one of their ads is clicked. In essence, PPC is a means of purchasing visits to your website and potentially attracting new clients. PPC is a massive facet of search engine advertising in today’s digital marketplace. Advertisers can bid for ad placement in search engine sponsored links when someone searches a specific keyword related to their business. For example, if we were to bid on “Nashville PPC Management,” our ad may show up at the very top spot on a search engine results page, being the first result millions of people will see.

Every time your business ad is clicked, you pay the search engine a small fee. If it is done correctly and professionally, the cost is trivial because the visit is worth more than what you pay for it.  To clarify: if you were to pay $1.50 for a click, but the click results in a customer spending $500 in a sale, then you’ve made a hefty profit and ROI.

However, the key here is: if the PPC campaign is done correctly.

How do you ensure that your PPC campaign is worth it?

1. You must know how to craft relevant PPC keyword lists, tight keyword groups, and proper ad text. This list should be exhaustive. Include popular and frequently searched terms, long-tail search terms, or keywords. Part of this is knowing your industry. The other part is knowing what keywords will result in the best engagement.
2. Have or create optimized landing pages with persuasive, relevant content with a clear call-to-action explicitly tailored to the keyword search queries.
3. Learn how and write enticing ad copy and create high-quality ads that will garner attention and clicks.

Last but most important: PPC should be long-term and should have maintenance frequently. Once a PPC campaign is launched, it is imperative to regularly check on them while at the same time continuously analyzing the performance of your

1. account and constantly adjusting to optimize your campaign. Optimizing your campaign often looks like this: expanding your list of keywords, adding non-converting terms as negative keywords to improve relevancy, splitting ad groups into smaller, more relevant ad grounds, and frequently reviewing costly PPC keywords and removing underperforming terms. Modifying the content of landing page calls-to-action to align with individual search queries to boost conversation also plays a key factor. These are just a few of the tasks excellent PPC management entails!

Bottom Line: Is PPC Worth It?

If you’re an extremely busy business owner with no time to invest outside of your work or don’t have the time to do the proper research and maintenance? Self-managed PPC will probably not get you the results you want. However, if you are willing to hire an experienced and professional service provider that understands all of the above and can expertly navigate PPC for you? Then yes! PPC is more than worth it in the long run.