How Influencers are Working during COVID-19
Many fashion influencers are having a hard time finding success during this time of COVID-19. They are wanting to promote some of their favorite styles and fashions, however, with the uncertainty of the economy, they want to be sensitive to those who might be struggling. They want to appeal to their audience, yet they need to figure out how to do so.
Let’s first start out with what is an influencer. For those of you that are not familiar with this term, an influencer is someone who posts about a certain topic, for example fashion, with the hopes of influencing those around them to buy the items they post about. It has been shown that influencer marketing is a huge way for companies to reach out to new and established consumers and get them to buy their products. This has also created a huge market for those who want to delve into this field for a career. Here is an article about Arianne Chavasse and how she has found her success in the influencer market:
Now that we have established what an influencer is, let’s talk about how they are working during this time. When we look at fashion and travel influencers, we have to know that this might not be the easiest time for them and what they typically promote. However, they can look at other topics and begin to discuss them in their posts. There is such a large amount that can be posted about, the sky is the limit here and they just have to be creative and think outside of the box.
There are those that are focusing more on beauty and self-care. They are promoting different products that can be bought and the treatments done at home. Self-care Sundays is a hot topic that is seen all over social media in an effort to educate followers about just how they can still look beautiful, even if they are doing the treatments themselves.
In addition to beauty, look at household items. The sky is the limit here. Taking care of your house, DIY projects, renovation projects, all of these are also hot topics for influencers. Health is a good topic to approach. We all want to stay healthy during this time, there are products and activities to help with this, and influencers are discussing these and the items that can be used to make it easier. You might also see them cooking their favorite recipe or low-fat treat. I know that for myself, I have delved into quite a few different topics and had a great time doing so.
One thing people need to understand is that the economy still needs to work at this time. Influencers still need to promote products. They still need to tell people what they are using and how it works for them. Stores still need to sell, the food needs to be eaten, and so with all of this, among other things, influencers are still needed and they can still try to convince you why you need to buy their products. Here is an article that talks about how important it is for influencers to keep doing their jobs:
https://www.harpersbazaar.com/fashion/models/a31901107/covid-19-fashion-influencers/
With all of the craziness in the world today and the things that are becoming the new norm with all of the changes, there is even more of a market for influencer marketing. Most will still promote the things they are used to promoting, but look for the rest of them to find ways to be even more relatable. They will find those items that address the new norm and let everyone know that they are not alone in this.
Be nice to your influencers out there! We have a job and we want to help you as much as possible! If you see something you like that we are promoting, let us know. If you want to see something else, let us know. We are here for you and when you let us know what you like and want to see, you help us to give you the best information possible!
